I wanted to make sure we found the best talent from Africa and not just use some of the sound or my own interpretation of it.Beyoncé
A unique love letter to Africa
He told CNN,
“When you consider how big the Lion King franchise is, the album has the potential to put Afropop in the global conversation and introduce a younger generation across the world to our music,”
Love letter from Africa
She needs and Oscar for that pretty dark skin. Pretty like Lupita when the cameras close in.
Not entirely a love letter to Africa?
“We were not represented in her love letter to us. It hurts.”
A boost to African music
“It eventually becomes a sound that is not Afrobeats in its purest form but the best of sounds that a Beyoncé audience will be able to digest.”
The African Music industry has recently experienced rapid global growth. According to the digital music distributors, TuneCore, African music’s popularity has increased to 57% in 2018. In addition to that, Africa’s local music streaming statistics have spiked to 146%, leading the music streaming charts. Kareem Mobolaji from the marketing company, Inglemind Concept Digital, thinks that projects like ‘The Spirit’ can uplift the African industry, helping to overcome the barriers the industry has endured, and hopefully leading African artists to becoming a part of Universal Music Group.
So how does the future look?
“The talent on the ground is burgeoning and blooming, and the international market is yearning for more.”